image is taken in courtesy of: http://previewnetworks.com/blog/wp-content/uploads/2012/02/social-media-marketing.jpg
It was not
until the 21st century that the internet became the almighty
powerful tool. Before the world was introduced to the internet, the only ways
that people could communicate with one another over long distances was through
mails and telegram messages. Even then, it took a long time for messages to be
passed to the recipient and often, these messages were lost along the way.
As we enter
into the post industrialized age today, it is evident that communication has
improved significantly, mostly due to improvements in technology and new
inventions like the internet and smartphones. Social networking sites are sprouting
out online, allowing people from various parts of the world to connect with one
another.
As a result
of the wide-scale usage of social media and social networking sites, there is a
growing concern that more people are spending time to communicate online,
rather than engaging in meaningful face-to-face interaction. This controversy has
sparked arguments about how the social networking sites are replacing real time
face-to-face communication among social networking users. Some have argued that
mediated technology, including the use of social networking sites are causing
users to be more isolated than before. In the light if this debate, I would
like to offer my opinions regarding this subject.
To start
with, I do not believe that social networking sites cause users to be isolated.
There are a couple of reasons why I believe this is so.
image is taken in courtesy of: http://carolynandersonmd.com/wp-content/uploads/2010/11/online-communication.jpg
1) Social networking sites are platforms for
users to communicate with their friends and loved ones. It provides an
alternative venue for users to foster healthy relationships online which may
not be possible through face-to-face interaction due to differences in geological
proximity.
2) Besides
maintaining relationships, social networking sites are meant to encourage users
to socialize online and widen their social network. As a result, users are able
to reconnect with their friends whom them have not met in a long time and get
introduced to new friends online. The six degrees of separation phenomenon can
be used to explain how individuals can end up getting to know a friend of their
friends who also happen to be a close friend of another friend of theirs. This contributes
to wider and richer social networking ties.
3) Getting
to know more friends online through various social networking websites may lead
to better quality conversations in comparison to face-to-face interaction. For
some users, especially those who are socially awkward and introverted,
conversing online is an outlet for self-disclosure. Some users may feel
uncomfortable approaching someone and start a conversation with them. Social
networking sites therefore opens up more opportunities for these individuals to
discover new friends and communication techniques. Users may feel more
encouraged to start offline conversations with others once they feel
comfortable talking to them online. From this perspective, networking sites
serves to encourage more participation and face-to-face interaction.
4) Social
networking sites are not the main cause of isolation. It does not mean that
people who participate in activities involving social media engage in less
face-to-face interaction. The primary factor here is time management. Individuals
who have good time-management skills would not find it challenging to handle
both kinds of communication and hence, will not feel isolated. On the contrary,
they would feel less isolated because of the high amounts of socializing activities
they are involved in.
To
conclude, I feel that it is presumptuous to assume that using social networking
sites directly causes isolation. Of
course, social networking sites can threat opportunities for individuals to
engage in meaningful face-to-face communication; however, I believe that this
only happens when a user has poor management skills.
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